Research projects
Thailand (2021–2022): Retirement Migration
Second Home in the Sun? Retirement Migration from an Asian-European Perspective.
Field research in Bangkok, Chiang Mai/Chiang Rai, and Pattaya, Thailand.
In collaboration with the Department of Sociology (University of Salzburg) and Mahidol University, Nakhon Pathom, Thailand
China (2016–2017): Geo-Media
GeoMedia and its influence on the development of Intercultural Competence and socio-spatial orientation.
A comparative analysis between China and Austria (with Helena Atteneder).
China (2007–2017): Value changes in China
Research project: “Value changes in transforming China”
This research explores the changes in Chinese values in the two Chinese metropolises Beijing and Shanghai caused by the expanding economic and cultural exchange processes within the country and their effect on cross-cultural communication. A joint research study between University of Salzburg (Austria), Department of Communication, Fudan University (Shanghai/China), School of Journalism and School of Management and the Public Opinion Research Center of Fudan University
Security Research: TecTREND (2018–2020)
TecTREND is a collaborative analysis tool, which supports ministries and administrative bodies of national security (Ministry of Defence, Ministry of the Interior) in the recognition and evaluation of technological change relevant to security and defence.
A cooperation with the Austrian Federal Ministry of Defence, Federal Ministry of the Interior and more. Funded by The Austrian Research Promotion Agency (FFG)
Total volume: € 890.060
Security Research: ForStrat-Cockpit (2016–2017)
The Foresight-Cockpit is an inter-department, collaborative tool that supports the assessment and creation of common future operational pictures, as well as the development of strategic action plans, based on real-time data. A cooperation with the Austrian Federal Ministry of Defence, Federal Ministry of the Interior and more. Funded by The Austrian Research Promotion Agency (FFG)
Total volume: € 716.090
China (2004–2007): Foundation of the Sino-Austrian Center
Foundation of the “Sino-Austrian Center for Media and Communication Management”
A feasibility study for research collaborations, student and staff exchanges.
Thailand (2005): Tsunami-Research Project
Research about sustainable development of tourism in the Tsunami regions in Thailand.
The Alps: CRM for an alpine region (2005–2006)
Technical solution for CRM (customer relationship management) for “Ski amadé” (method: scenario technique)
Denmark (2003): Tourism and Cultural Exchange
Inquiry of the tourism potential of Danish schools for a visit to Austria.
Funded by SalzburgerLand Tourismus GmbH.
„Live in 2014“ (2002–2005)
is an inter- and transdiscilinary research project that focuses on the regional development in the Austrian region of Oberpinzgau, Salzburg. Cooperation partners: BOKU (University of Natural Resources and Applied Life Sciences in Vienna), the University of Salzburg (communication science, geography and sociology) and the Swiss Federal Institute of Technology (ETH) Zurich.
Nepal (2001): „Gaurishankar Trek“
Eco-Tourism Project „Gaurishankar Trek“ based in the Rolwaling region in Nepal.
Thailand (1998–1999): Intercultural Management
Field research for PhD thesis.
Topic: “Intercultural Competence in Management in Thailand”.
Scholarship from Austrian Ministry of Science and Education.
Nicaragua, Costa Rica (1993–1994): Public Relations
Field research for master thesis.
Topic: “Public Relations and Corporate Communications in Central America”.
Scholarship from Austrian Ministry of Science and Education.