Rese­arch projects

Thai­land (2021–2022): Reti­re­ment Migra­ti­on
Second Home in the Sun? Reti­re­ment Migra­ti­on from an Asi­an-Euro­pean Per­spec­ti­ve.
Field rese­arch in Bang­kok, Chiang Mai/Chiang Rai, and Pat­ta­ya, Thai­land.
In col­la­bo­ra­ti­on with the Depart­ment of Socio­lo­gy (Uni­ver­si­ty of Salz­burg) and Mahi­dol Uni­ver­si­ty, Nak­hon Pathom, Thailand

Chi­na (2016–2017): Geo-Media
Geo­Me­dia and its influ­ence on the deve­lo­p­ment of Inter­cul­tu­ral Com­pe­tence and socio-spa­ti­al ori­en­ta­ti­on.
A com­pa­ra­ti­ve ana­ly­sis bet­ween Chi­na and Aus­tria (with Hele­na Atteneder).

Chi­na (2007–2017): Value chan­ges in Chi­na
Rese­arch pro­ject: “Value chan­ges in trans­forming Chi­na”
This rese­arch explo­res the chan­ges in Chi­ne­se values in the two Chi­ne­se metro­po­li­ses Bei­jing and Shang­hai cau­sed by the expan­ding eco­no­mic and cul­tu­ral exchan­ge pro­ces­ses wit­hin the coun­try and their effect on cross-cul­tu­ral com­mu­ni­ca­ti­on. A joint rese­arch stu­dy bet­ween Uni­ver­si­ty of Salz­burg (Aus­tria), Depart­ment of Com­mu­ni­ca­ti­on, Fudan Uni­ver­si­ty (Shanghai/China), School of Jour­na­lism and School of Manage­ment and the Public Opi­ni­on Rese­arch Cen­ter of Fudan University

Secu­ri­ty Rese­arch: Tec­TREND (2018–2020)
Tec­TREND is a col­la­bo­ra­ti­ve ana­ly­sis tool, which sup­ports minis­tries and admi­nis­tra­ti­ve bodies of natio­nal secu­ri­ty (Minis­try of Defence, Minis­try of the Inte­rior) in the reco­gni­ti­on and eva­lua­ti­on of tech­no­lo­gi­cal chan­ge rele­vant to secu­ri­ty and defence.
A coope­ra­ti­on with the Aus­tri­an Federal Minis­try of Defence, Federal Minis­try of the Inte­rior and more. Fun­ded by The Aus­tri­an Rese­arch Pro­mo­ti­on Agen­cy (FFG)
Total volu­me: € 890.060

Secu­ri­ty Rese­arch: ForStrat-Cock­pit (2016–2017)
The Fore­sight-Cock­pit is an inter-depart­ment, col­la­bo­ra­ti­ve tool that sup­ports the assess­ment and crea­ti­on of com­mon future ope­ra­tio­nal pic­tures, as well as the deve­lo­p­ment of stra­te­gic action plans, based on real-time data. A coope­ra­ti­on with the Aus­tri­an Federal Minis­try of Defence, Federal Minis­try of the Inte­rior and more. Fun­ded by The Aus­tri­an Rese­arch Pro­mo­ti­on Agen­cy (FFG)
Total volu­me: € 716.090

Chi­na (2004–2007): Foun­da­ti­on of the Sino-Aus­tri­an Cen­ter
Foun­da­ti­on of the “Sino-Aus­tri­an Cen­ter for Media and Com­mu­ni­ca­ti­on Manage­ment”
A fea­si­bi­li­ty stu­dy for rese­arch col­la­bo­ra­ti­ons, stu­dent and staff exchanges.

Thai­land (2005): Tsu­na­mi-Rese­arch Pro­ject
Rese­arch about sus­tainab­le deve­lo­p­ment of tou­rism in the Tsu­na­mi regi­ons in Thailand.

The Alps: CRM for an alpi­ne regi­on (2005–2006)
Tech­ni­cal solu­ti­on for CRM (cus­to­mer rela­ti­ons­hip manage­ment) for “Ski ama­dé” (method: sce­n­a­rio technique)

Den­mark (2003): Tou­rism and Cul­tu­ral Exchan­ge
Inqui­ry of the tou­rism poten­ti­al of Danish schools for a visit to Aus­tria.
Fun­ded by Salz­bur­ger­Land Tou­ris­mus GmbH.

„Live in 2014“ (2002–2005)
is an inter- and trans­di­sci­li­na­ry rese­arch pro­ject that focu­ses on the regio­nal deve­lo­p­ment in the Aus­tri­an regi­on of Ober­pinz­gau, Salz­burg. Coope­ra­ti­on part­ners: BOKU (Uni­ver­si­ty of Natu­ral Resour­ces and App­lied Life Sci­en­ces in Vien­na), the Uni­ver­si­ty of Salz­burg (com­mu­ni­ca­ti­on sci­ence, geo­gra­phy and socio­lo­gy) and the Swiss Federal Insti­tu­te of Tech­no­lo­gy (ETH) Zurich.

Nepal (2001): „Gau­ris­hankar Trek“
Eco-Tou­rism Pro­ject „Gau­ris­hankar Trek“ based in the Rol­wa­ling regi­on in Nepal. 

Thai­land (1998–1999): Inter­cul­tu­ral Manage­ment
Field rese­arch for PhD the­sis.
Topic: “Inter­cul­tu­ral Com­pe­tence in Manage­ment in Thai­land”.
Scho­l­ar­s­hip from Aus­tri­an Minis­try of Sci­ence and Education.

Nica­ra­gua, Cos­ta Rica (1993–1994): Public Rela­ti­ons
Field rese­arch for mas­ter the­sis.
Topic: “Public Rela­ti­ons and Cor­po­ra­te Com­mu­ni­ca­ti­ons in Cen­tral Ame­ri­ca”.
Scho­l­ar­s­hip from Aus­tri­an Minis­try of Sci­ence and Education.